5.21.2011

New Haven Math Club - GANT Rugger Pre-fall 2011



Highlighting key items from its upcoming Pre-Fall 2011 collection (released online today and in stores next wek), GANT Rugger has just released a short film entitled “The New Haven Math Club.” Inspired by vintage-style film strip tutorials from the 1950s, the film is accompanied by an old-school voice-over giving tips on how to maintain a proper collegiate appearance. Designer Christopher Bastin explains the marketing is,  "Chockfull of eye-catching, lightweight sweaters and trim, natty suits, the line was heavily inspired by photographs of a Yale math club from the mid-'60s." Surprisingly informative, the feature gives a tutorial on how to button up your shirt, how to correctly wear your jacket lapel, and how to properly button your cuffs and collar back — all essentials for looking smart. Remember, “popped collars are not for scholars.”

4.23.2011

Through : Textile designed by ! hiuandawake



Tie & dye effect on silk
Textile design by hiuyin


Everything going to become translucent in pure colors and bring a calm and dreamland mood. 
Rachel Whiteread, a Britain’s leading contemporary sculptors explores the subtle changing of lights with a translucent doors. In the project of Italian born photographer Massimo Gammacurta, the brands are as sweet as candy for the palate and the eye. 

! Fruit Imagination: illustration by hiuman

You are what you eat, you are what you think!